Impact Of Packaging On Retailers And Consumers Pdf


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27.04.2021 at 09:27
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impact of packaging on retailers and consumers pdf

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Five Ways Product Packaging Impacts Sales

This research provides new knowledge on the purchase intention towards junk foods. The main purpose of this research study is to examine the packaging design elements as a determinant factor to purchase junk food among youth consumer that might be one of the most essential variable in marketing field. One of the aims of this study is covering the shortcomings of previous studies that didn't observe main factors that influence the consumer purchase intention toward junk food. The various packaging elements packaging colour, packaging graphic, packaging size, packaging material and packaging label have been conceptualized into integrated frameworks to investigate the factors that influence consumer purchase intention toward junk food products amongst youth. This study is further validated through a survey method used of questionnaire distribution. The findings revealed that only four elements which are packaging colour, packaging graphic, packaging size and packaging label are positively significant with consumer purchase intention toward junk food while the packaging material was not significant with the consumer purchase intention toward junk food. This work is licensed under a Creative Commons Attribution 4.

Skip to search form Skip to main content You are currently offline. Some features of the site may not work correctly. Amin Published Engineering. The objective of this study is to determine role of packaging on consumer's buying behavior. The purpose of this research is to examine the essential factors, which are driving the success of a brand.

The Influence of Color and Shape of Package Design on Consumer Preference: The Case of Orange Juice

The objective of this study is to determine the role of packaging on consumer buying behavior. The purpose of this research is to examine the essential factors, which are driving the success of a brand. In this study, samples of 44 respondents have been collected. The study was conducted in the premises of Don Bosco Institute of Management. According to the finding of the research study; it has been observed that the packaging is the most important factor.

The Effect Of Packaging Design Elements On Youth Purchase Intention Of Junk Food

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We use cookies essential for this site to function well. Please click "Accept" to help us improve its usefulness with additional cookies. Learn about our use of cookies, and collaboration with select social media and trusted analytics partners here Learn more about cookies, Opens in new tab. Sustainability—particularly regulatory and public concerns around single-use packaging waste—is combining with other powerful trends 1 1. Regulators are moving on the issue, and Fast-Moving Consumer Goods FMCG companies and retailers are proactively making bold commitments to improve both the sustainability of their packaging and to fundamentally rethink their packaging systems.

Introduction 1. Arrangement of the dissertation 1. The German trade and retailer brand environment 1. Research problem 1.

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Impact of Product Packaging on Consumer's Buying Behavior

Although the increase in point-of-purchase decisions heightens the communication potential of food product packaging, empirical research on understanding how visual packaging affects consumers' subsequent product and brand evaluations and perceptions is scant. This study seeks to develop a theoretical model to show the effects of consumer attitudes toward visual food packaging on perceived product quality, product value, and brand preference. A self-administered questionnaire developed from the literature was conducted, and undergraduate students participated in the study.

Abstract : Building on existing research regarding product packaging and the factors that have the most notable influence on buying preference, pricing and other elements of bottled orange juice, this study expands understanding of how two key factors, color and shape, build synergy and influence consumer attention and ultimately their purchasing choices. The results presented here, and the consequent discussion may provide useful insight for design and marketing managers when setting prices and selecting packaging color and shape for creating synergy and augmenting quality perception and buying preference. The influence of color and shape of package design on consumer preference: The case of orange juice. Orange juice packaging has not been the subject of an extended field study.

Regarding the juice, most of the participants thought that the glass bottles have the highest quality, were the safest, the healthiest and the most frequently bought Around This market research identifies the packaging characteristics and features which have positive effects on consumer attitudes. The social behavior will increase the product sale and its market success leading to direct economic implications. Bou-Mitri, C. Report bugs here. Please share your general feedback.

The impact of product packaging on consumers’ value perception

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Five Ways Product Packaging Impacts Sales

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4 Comments

Jeremy M.
27.04.2021 at 11:23 - Reply

Product packaging definitely impacts sales.

Chelsea F.
30.04.2021 at 14:13 - Reply

PDF | The objective of this study is to determine role of packaging on consumer's To identify the packaging impact on the consumers buying decision. 2. International Journal of Retail and Distribution Management, Vol.

Kim R.
01.05.2021 at 13:57 - Reply

PDF | The objective of this study is to determine role of packaging on consumer's buying behavior. explore the impact of packaging and its features on consumer's whole factor in CE retailing, thus justifying the use of sales packaging.

Christopher G.
07.05.2021 at 08:53 - Reply

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