Nature And Characteristics Of International Business Pdf


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22.04.2021 at 11:25
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nature and characteristics of international business pdf

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International Marketing - Characteristics

While some believe that entrepreneurs are born rather than made, anyone can at least learn some of the characteristics that make entrepreneurs what they are. There is no single definition of what an entrepreneur actually is, but the term usually refers to someone who, among other things, spearheads a venture, makes decisions on how to proceed, secures the capital needed to make the venture a reality, and shoulders most or all of the associated risk. In order to think like an entrepreneur, you need to have or develop the characteristics of an entrepreneur. Read on to find out about entrepreneurial skills that will help you in the workplace. Entrepreneurs are by nature motivated.

International business

Business is an economic activity of production and distribution of goods and services. It provides employment opportunities in different sectors like banking, insurance, transport, industries, trade etc. Image Courtesy : 2. It provides a source of income to the society. Business results into generation of employment opportunities thereby leading to growth of the economy.

In this article, we shall understand the features of international business. Large scale Operations:. To cope with the global competition in international business, all the operations are conducted on a very huge scale and generally using special purpose machinery and high skill labour. Production and marketing activities are conducted on a large scale. After satisfying the domestic market, the international market is tapped. Immobility of Factors:. The degree of immobility of factors like labour and capital is generally greater between countries than within a country due to the immigration laws, citizenship, qualifications, etc.

The Nature of International Trade

Globalisation refers to the integration of markets in the global economy, leading to the increased interconnectedness of national economies. Markets where globalisation is particularly significant include financial markets , such as capital markets, money and credit markets, and insurance markets, commodity markets, including markets for oil, coffee, tin, and gold, and product markets, such as markets for motor vehicles and consumer electronics. The globalisation of sport and entertainment is also a feature of the late 20th and early 21st centuries. Globalisation brings a number of potential benefits to international producers and national economies, including:. Most recently, the collapse of the US sub-prime housing market triggered a global crisis in the banking system as banks around the world suffered a fall in the value of their assets and reduced their lending to each other.

International Business

It involves cross-border transactions of goods and services between two or more countries. Transactions of economic resources include capital, skills, and people for the purpose of the international production of physical goods and services such as finance, banking, insurance, and construction.

International Marketing - Characteristics

International marketing can be described as the various activities designed in the planning process. Activities such as fixing pricing structures to suit local needs, formulating promotional offers and assuring that the products and services are available to customers residing in the home country as well as the foreign country. Identifying and satisfying the consumer needs globally are the major functions to be taken care of. A wide platform is available for marketing and advertising products and services. The market is not limited to some precise local market or for people residing in a particular place, region or country but is free for all. People from different nations sharing different cultures and traditions can actively participate in it.

The following points highlight the three importance of International business. The importance are: 1. National Economy 2. Importance to Exporting Firm 3.


Large scale operations. Earns foreign exchange. Integrates economies. Large number of middlemen. High risk. Intense competition. International restrictions. Highly sensitive nature.


Business which is conducted internationally in more than one country is termed as an International business. International businesses are very large in size as they are performed at a global level. Their scales of operation are vast in size.

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However international business is beyond this definition, it has a very wide scope.

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